Using Adobe Illustrator, create a logo that incorporates lettering and representational elements
- The word "logo" is derived from Greek ("language").
- A modern pictogram
- Identifies and represents an organization, business, product, or special event such as a conference.
- A symbol; an identifier.
- An embodiment of an organization that fosters instant visual identification and recognition.
- Large amount of information compressed into a single visual statement
- "Can't help but see it."
- Can evoke a strong emotional response.
A logo takes a great deal of thought to make.
- Communicate ideas about a company
- Be inventive
- Use letters as shapes
- Make connections between letters and pictures
- Create finely detailed work
- Create order, cohesion and visual impact
- Pencil and paper
- Adobe Illustrator
- Design (Visual Impact)
- Technical Quality
- Personal Investment
View and discuss the professional logos in the Galleries section of this site:
Professional Logos Gallery
1. Answer these questions to help define the logo's message and spark ideas.:
- What's the name of the company?
- What image does the company want to project? What do they want to say about themselves?
- Who is the audience?
- Where and how will the logo be used? (Large or small formats, or both?; On trucks? On signage? Letterheads, business cards, other printed materials.
2. Brainstorm ideas to symbolize the message you want to convey.
3. Collect photographs that can serve as inspiration and reference for your idea. In Photoshop, combine these photos in a document to create a visual reference board for your sketches. Print it.
4. Using these references, sketch many drawings so that you better understand the visual nature of the subject(s).
5. Try various ways to combine the subjects/ideas.
6. Further develop (streamline, stylize, and refine) one or more of the sketches so that it is a self-contained image that clearly conveys information about the business in a highly impactful and easily identifiable way.